Save the Troy Library “Adventures In Reverse Psychology”
I feel like creative ideas like this are happening all the time. You usually see them in the traditional advertising worlds with companies who have the balls to them. But actual creative-ideas like this are awesome. These types of ideas (thinking) was quite frequent in college, but I feel in the real-world only those studios/ firms with either enough trust or money can pull these concepts off. Most decision-makers at the top of companies are not willing to take such a bold risk with such a direction.
I am glad this happened. Wakes me a bit to what big-picture concepts I use to love thinking of-back-in-the-day. But real business can be quite dirty and dry, rather than creatively bold and intriguing. I shall not complain, I really feel like many of those walls that held back traditional design with such bold moves is constantly eroding away - with the new flux of confusion, in terms of media, mediums and social media.