August 2010
42 posts
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The sun is a hammer. I can feel one side of my face start to cook. The blue sky...
– David Wallace in Infinite Jest
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Too much? (re-branding & its contagious side...
Does anyone else notice the odd conundrum of how much re-branding is taking place in this market? Where does the line draw? How does any one identity build any kind equity or personification with its audience if its just going to get reconfigured every other four or five years?
Equity, integrity and visual honestly only builds itself through the many years and trials of an identity’s...